*WARNING - The following message is a personal advocacy rant - Reading this rant may infuriate you, make you impale yourself with sharp objects, or just make you think I'm crazy. Well, crazier than normal...
I have attempted to contact Rodale Press, the publishing company of Bicycling Magazine, Runners World, Men's Health, etc., on five different occasions both by phone and by email to get a straight answer as to a time line as to when they might go digital with their magazines. After all, I figured that a company that is into health and the great outdoors would be quick to adopt a way to reduce waste by not having to print all those magazines.
Sure, you can recycle a magazine, but what percentage of all their magazines actually make it to a recycling center? I would hope a great percentage, but the reality probably isn't as rosy as I'd like it to be.
So many of my tech (IT) magazines are in digital format and I absolutely love it. Not to mention that you can save them and refer back to them without having to have a special room in your house devoted to them!
My initial phone call to Bicycling Magazine was less than impressive. When I asked if they were going to put their magazine in Digital Format, I received a bland "no" answer. When I asked if they were planning on it in the future, I receive a bland "not to my knowledge". I pried a little further: "So, you're telling me that a magazine that promotes cycling and a natural way of life, isn't planning on a digital format to your magazine to try to reduce recycling and use of natural resources"? It was a bit longer pause, possibly due to the fact that he was contemplating if I was psychotic or not, I received a bit firmer; "Sir, as far as I know there are no intentions in the future to release Bicycling Magazine in a digital format". I thanked him for his answers but also told him that I was disappointed, so I tried the second angle: Email!
At this point, I've sent four emails that have gone unanswered in the last month or so. I'm VERY disappointed in the lack of answers. Since I can't seem to get an answer from them, I'm going to my personal sounding board in hopes of garnering support. I figured if I have enough people who like Digital Magazines and Bicycling Magazine to help make a push for this, maybe there will be enough strength in numbers to change their mind.
For those of you who think I'm crazy, well, I'm used to that too. You have to be a little crazy to stand up for what you believe in sometimes. Oh yeah, for those who are seriously interested in rattling some cages:
Bicycling Magazine Customer Service: BKEcustserv@rodale.com 800-666-2806
Bicycling Magazine Editor: bicycling@rodale.com
All Customer Service for Rodale: http://www.rodale.com/1,6597,8-116,00.html
All Editor Contacts: http://www.rodale.com/1,6597,8-115,00.html